ENGAGE YOUR CUSTOMERS

branding

services

discover the power of your difference

we craft brands
with a competitive edge

USING OUR PROVEN PROCESS

define

Create your signature by defining your brand position and business identity. We strategically evaluate your market position to plan and craft your brand with a competitive edge.

optimize

Find your voice with strategic messaging and content aimed at your target audience. Make the right first impression with on-brand visual appeal that delivers a consistent brand experience.

connect

Pilot your personality with relatable brand experiences. Connect with your customers with creative concepts and tactics, A/B testing, and a marketing plan that engages and resonates.

WITH OUR FORWARD THINKING STYLE

we design brands
that are memorable and engaging

Combining culture with style, knowledge with experience, and design with data we create new and activate existing brands. Because brand equity matters, we work with you to create brand value and experiences that resonate with your audience.

AND WE’RE REALLY GOOD AT IT

brand design services

Brand Identity Development

Brand Positioning

Strategic Tailoring

Brand Guidelines and Standards

Messaging Strategy and Development

Customer Journeys

Creative and Art Direction

Branded Environments

Brand Photography and Visuals

Creative Concept Design

Marketing Plans

Tactic Development

color: design palette
typography

experience makes the difference

EXPERIENCE IS WHAT DIFFERENTIATES YOU FROM YOUR COMPETITOR.

Your brand is just as important as your products and services because it is the experience remembered by your customers, community and employees.

Not just a logo, your brand is the sum of all the moving parts of your business — how it walks and talks gives it equity.

THE BENEFITS OF

good brand design

Establishes a consistent identity

Positions your brand in the marketplace

Brand standards and guidelines

Complements your mission and values

Establishes messaging and tone

Helps you plan for a marketing strategy

Enhances customer experiences and engagement

Defines target audience

Sets art and style direction for visual assets

WE’VE BEEN

designing & enhancing brands for 20+ years

Our clients work with us because we build well-designed brands that are different from the competition. We create, design, and deliver memorable brand experiences that engage your customer and increase your brand equity. 

At Baxter Christenson, you work directly with our branding team and designers so we can provide effective communication and customer service without the hassle.

branding insights